A website without traffic is like a shop without customers. Driving traffic to your website is one of the most neglected aspects when it comes to having an online presence. Majority of of website owners have absolutely no idea of what it takes to drive traffic to their websites apart from business card handouts which they feel will get traffic to their site via the address printed therein.
Apart from not knowing how to drive traffic to their websites, web owners have no idea of even how to edit their sites. In fact, they are denied the administration or login details to their own sites by their web developers who want to keep them off what is rightfully theirs.
The first step to driving traffic to your website involves having complete control of it. Do not let yourself be held hostage by your web developer. Otherwise it will be like having a car but letting your driver own it. Once you have total control to your site, you can drive traffic to it using the following methods;
This involves using your website to collect email addresses and then keeping your visitors informed about new products or services.
Social Media Marketing
This involves not only embedding social media platforms on your website but branding them and automating posts on them to generate traffic to your website.
Search Engine Optimization
This is a broad subject but simply means structuring your web content so that it is picked up by search engines. It also involves having links from online directories, classifieds all directing traffic back to your website
Though taken lightly, it is the most important when it comes to driving traffic to your website. You will mostly need to use a web platform that is integrated with a blog.
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